Looking to challenge myself and stretch my brand-design-muscles, I turned to ChatGPT. I gave the prompt “Please write a design brief for a new coffee shop with a unique mission and brand identity as well as an unexpected brand design direction”, and it came up with Brew Haven:

“Brew Haven is more than just a coffee shop; it's a sanctuary for the soul, a place where patrons can escape the chaos of everyday life and indulge in moments of tranquility and inspiration. Our mission is to create a haven where people can savor exceptional coffee, nourish their creativity, and cultivate genuine connections in a warm and inviting atmosphere. At Brew Haven, every cup of coffee tells a story, and every visit is an opportunity to slow down, reconnect with oneself, and find solace in the simple pleasures of life. Welcome to your home away from home.”

For specific design direction, ChatGPT asked to draw inspiration from the concept of a cozy, European-style café infused with elements of bohemian charm. And for the interior design of the cafe, ChatGPT asked for a space that feels like a home away from home, “where guests are enveloped in warmth and hospitality from the moment they step inside.”