As Graphics Designer at West Elm, I focus on digital design for email, site, and paid social.
Spearheaded the email refresh initiative. This involved leveraging my design expertise to revamp the email templates and restructuring briefing system from weekly to monthly deliveries, aiming to enhance customer engagement and drive conversions. By meticulously crafting visually compelling and strategically impactful designs, my aim was to elevate the brand's digital presence and deliver exceptional user experiences across email and web platforms.
I was also responsible for elevating the design of the West Elm Kids assets, including monthly homepage redesign and paid social.
